We recently hosted a webinar together with 451 Research Analyst Jason Stamper from 451 Research Group to discuss Insights to Action using In-Memory Computing. It was so successful that we decided to share some of the highlights with you in this blog series. This is the second post based on Jason’s insights. This is the third post based on Jason’s presentation.
In our recent Webinar with 451 Group Research, Analyst Jason Stamper examined three major examples he found particularly interesting around the Internet of Things that are real and are here today.
The Wilson X Connected Basketball
This basketball has a small sensor in it, and it means that when you’re playing basketball, it tracks or it can track – the application can track – how many bounces that ball makes, how far it’s thrown, your trajectory of your shots, why you missed particular shots, all those sorts of things that you’d expect a sensor in a basketball to be able to track. It’s also interestingly NBA-certified, so it can be used in competition matches.
These sorts of devices in sporting goods are just one area where we’ll see data being collected and used by not just teams and individuals to improve their basketball game and other sporting ball games, but also by of course reporters and media companies in their analyses of the game and in deed by gambling companies and gaming companies in terms of setting odds, and those sorts of things. So an interesting development.
These basketballs create a huge amount of data which will need to be analyzed, and all the relational databases may well not be the best place to put that kind of data. We might be looking more to the likes of streaming technologies, in-memory data grids and fabrics, NoSQL databases, and other new styles of computing and data platforms to start to analyze that data most effectively without saturating our networks and our data centers.
Volvo Connected Cars
We at 451 Group recently met with the head of Volvo connected cars, and he used to report to the CIO but he now reports to the CEO as the company has considered their connectedness, if you like – their Internet of things-related projects around cars – to be elevated to a much more important status. They think that he should report straight to the CEO rather than to the IT function.
Just an example of what they’ve done, they started off with telemetry systems in Sweden, which meant that if the car detected ice on the road because they put the electronic braking distribution technology had been deployed, it would send an alert to the Swedish Roadway Authority who would send out a gritter to reduce the ice on the road.
So they were doing some sort of good service for society, if you like. But also if your car’s airbag was deployed in an accident, it would phone home and Volvo would potentially send out an ambulance if they couldn’t get hold of you on your mobile phone.
They also found that if they used the same technology to enable to defrost your car’s windscreens and turn on the heater before you left the comfort of your home – obviously Sweden experiencing particularly cold mornings a lot of the time – that they saw even greater take-up of the same technology when it was offered as an option when people were buying their Volvo cars.
So they had an interesting number of use cases that they found more popular than others. The remotely heating your car, they saw 86% take-up compared to the emergency phone home in the event of an accident, with only around 16% take-up. Their experience was interesting and they keep analyzing and doing their AB testing on those sorts of ideas to see what customers really want.
Samsung Connected Fridge Freezer
This product is already available in major department stores in the UK and elsewhere. It’s around two and a half thousand pounds which is quite a lot for a fridge freezer. What does it offer you?
Well, it has a screen on the front which you can have various apps on like the weather or the news or watch films or put your photo albums on it, but it also offers six or seven cameras inside the fridge compartment so that when you are in a supermarket you can have a look to see whether you’ve run out of milk or cabbage or fresh pasta or whatever it is.
I think it’s kind of an interesting idea, but equally a lot of people today would think there must be more that we can do with this Internet of Things technology than just know whether or not you’ve run out of milk. Because after all each time you open the fridge there’s a pretty regular reminder as to how much milk you have.
Equally my understanding is that there aren’t yet cameras in the freezer compartment, so you might know that you’ve got milk left but you won’t know how many fish fingers you still have left in the freezer cabinet of your IoT fridge freezer, even though you spent over two and a half thousand pounds on said electrical appliance. They will evolve of course, so I think there are some interesting times ahead.
Nevertheless, in all three cases we think these products are going to create a huge amount of data that in most cases needs storing somewhere, needs analyzing somewhere, and will serve applications that will need to give business people the information, the Heads-Up Display that I described earlier if IoT is to start to regain some of that trust that has been lost over the preceding years. That’s one of the reasons we think that in-memory data grids are one of the technologies that will increasingly see strong growth in the era of the Internet of Things.
I wrote a long report about the data management of things, which is looking at IoT really from a data platforms and analytics perspective and you can find that on our website. You can sign up for a free trial if you’d like, but also if you’d like to continue the discussion or drop me any questions or comments, I’d be delighted to hear from you and you can find me on Twitter.
For more IoT and In-Memory Computing insights watch our full Webinar with 451 Group.